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November 19, 2018

Why most drugs have crazy names?

Article published in Asia’s No. 1 weekly PHARMABIZ CHRONICLE dated 9-11 October 2018, Pg. No. 36-39 Without names companies cannot sell their products. Just as people […]
October 9, 2018

Why most drugs have crazy names?

Article published in Asia’s No. 1 weekly PHARMABIZ CHRONICLE Without names companies cannot sell their products. Just as people are known by their names, brands also […]
November 20, 2017

From Strategy to Success

  From strategy to success Strategic intent is a peep into a firm’s future Why do we purchase some brands over and over again, even when […]
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