MASTER OF MANAGEMENT STUDIES MARKETING

SYLLABUS
 

SEMESTER I
Perspective Management IT for Management
Financial  & Cost Accounting Statistics for Management
Economic Environment of Business Communication Skills
Legal Aspects of Business Individual & Organization
Production Management Marketing Management
SEMESTER II
Managerial Economics Research Methodology
Human Resources Management Market Applications & Practices
Management Accounting Management Information System
Taxation - Direct and Indirect Taxes Financial Management
Operations Research Groups & Organizational Effectiveness
SEMESTER III
Perspective Management a) Sales Management
Productivity Techniques   b) Distribution Management
Consumer/Industrial Buyer Behavior Product/Service Management
a) Retail Management Finance in Marketing & Personnel
  b) Social Marketing  

OR
a) Quantitative Models in Marketing   Management control Systems
b) Marketing Strategy
Marketing Research Advertising and Sales Promotion Management
SEMESTER IV
Business Policy Cases/Project Security Analysis and Portfolio Management
Ethics in Business

OR      

International Business Enterprise Planning Systems
International Marketing

OR      

Decision Science

OR      

Entrepreneurship Management   Environment Management
Special Studies / Development in Marketing (Project)



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